Question 1

Which of the following is a characteristic of purchase panels (Table 4.3 in the text) ?

Accepted Answer

A)   data banks on industrial establishment created through direct inquiries of companies,clipping services,and corporate reports
B)   household purchases recorded through electronic scanners in supermarkets
C)   verification of product movement by examining physical records or performing inventory analysis
D)   households provide specific information regularly over an extended period of time;respondents asked to record specific behaviors as they occurE) C) and D)
F) A) and B)

Question 2

The different types of scanner data are useful for a variety of purposes.Which of the following purposes applies to scanner data?

Accepted Answer

A)   data used to determine customer motives
B)   data used for consumer beliefs
C)   data used for establishing consumer attitudes
D)   making advertising decisions,including budget,copy and media,pricingE) None of the above
F) A) and C)

Question 3

InfoUSA (www.infousa.com) is a leading provider of sales and marketing support data.InfoUSA provides data via a ________.

Accepted Answer

A)   internet database
B)   bibliographic database
C)   online database
D)   offline databaseE) A) and D)
F) None of the above

Question 4

Discuss the advantages and uses of secondary data.

Accepted Answer

Secondary data are easily accessible,rel...

Question 5

The range and sources of syndicated data available for industrial goods firms are more limited than those available to consumer goods firms.

Accepted Answer

A) True 
 B)False

Question 6

Private sources update census data at a detailed geographic level for between-census years.

Accepted Answer

A) True 
 B)False

Question 7

Which of the following statements refer to the objective criteria when evaluating secondary data?

Accepted Answer

A)   Syndicated firms periodically update census data.
B)   Data should be reliable and generalizable to the problem at hand.
C)   The objective will determine the relevance of the data.Reconfigure the data to increase their usefulness,if possible.
D)   Assess accuracy by comparing data from different sources.E) A) and B)
F) A) and C)

Question 8

As compared to primary data,secondary data are collected rapidly and easily,at a relatively low cost,and in a short time.

Accepted Answer

A) True 
 B)False

Question 9

Secondary internal data have two significant advantages.They are easily available and inexpensive.

Accepted Answer

A) True 
 B)False

Question 10

Secondary data may be measured in units that may not be appropriate for the current problem.

Accepted Answer

A) True 
 B)False

Question 11

It is not possible to reconfigure the available data,for example,convert the units of measurements,so that the resulting data are more useful to the problem at hand.

Accepted Answer

A) True 
 B)False

Question 12

Surveys can be used for which of the following purposes?

Accepted Answer

A)   for market segmentation
B)   to evaluate advertising
C)   to examine purchase and consumption behavior
D)   all of the aboveE) A) and B)
F) A) and C)

Question 13

What are the major advantages of secondary internal data?

Accepted Answer

Secondary internal data have two signifi...

Question 14

________ databases provide information on individuals,organizations and services.

Accepted Answer

A)   Special purpose
B)   Numeric
C)   Directory
D)   BibliographicE) C) and D)
F) None of the above

Question 15

When institutions are the unit of measurement,the data may be obtained from retailers,wholesalers,or households.

Accepted Answer

A) True 
 B)False

Question 16

Syndicated sources collect data for marketing research problems specific to individual clients.

Accepted Answer

A) True 
 B)False

Question 17

Scanner data where panel members are identified by an ID card allowing each panel member's purchases to be stored with respect to the individual shopper are referred to as ________.

Accepted Answer

A)   volume tracking data
B)   scanner panels with cable TV
C)   scanner panels
D)   none of the aboveE) A) and B)
F) None of the above

Question 18

Which of the following concerns are important when evaluating secondary data for international projects?

Accepted Answer

A)   The accuracy of secondary data may vary from country to country.
B)   Measurement units may not be equivalent across countries.
C)   Both A and B are correct.
D)   None of the above are correct.E) A) and B)
F) All of the above

Question 19

Examples of other government publications published by the federal government include all of the following except ________.

Accepted Answer

A)   Survey of Current Business
B)   Business Conditions Digest
C)   Periodical Abstract
D)   Statistical Abstract of the United StatesE) A) and B)
F) None of the above

Question 20

Which of the following statements is not true about the currency of secondary data?

Accepted Answer

A)   The data may not be updated frequently enough for the problem at hand.
B)   The value of secondary data is diminished as it becomes dated.
C)   The time lag between data collection and publication may be long.
D)   All of the above are correct.E) A) and D)
F) None of the above

Exam 4: Exploratory Research Design: Secondary Data

Private sources update census data at a detailed geographic level for between-census years.

Correct AnswerverifiedShow Answer

When institutions are the unit of measurement,the data may be obtained from retailers,wholesalers,or households.

Correct AnswerverifiedShow Answer

Which of the following concerns are important when evaluating secondary data for international projects?

Correct AnswerverifiedShow Answer

Scanner data where panel members are identified by an ID card allowing each panel member's purchases to be stored with respect to the individual shopper are referred to as ________.

Correct AnswerverifiedShow Answer

What are the major advantages of secondary internal data?

Correct AnswerverifiedSecondary internal data have two signifi...View AnswerShow Answer

The different types of scanner data are useful for a variety of purposes.Which of the following purposes applies to scanner data?

Correct AnswerverifiedShow Answer

The range and sources of syndicated data available for industrial goods firms are more limited than those available to consumer goods firms.

Correct AnswerverifiedShow Answer

As compared to primary data,secondary data are collected rapidly and easily,at a relatively low cost,and in a short time.

Correct AnswerverifiedShow Answer

Examples of other government publications published by the federal government include all of the following except ________.

Correct AnswerverifiedShow Answer

InfoUSA (www.infousa.com) is a leading provider of sales and marketing support data.InfoUSA provides data via a ________.

Correct AnswerverifiedShow Answer

Which of the following statements is not true about the currency of secondary data?

Correct AnswerverifiedShow Answer

It is not possible to reconfigure the available data,for example,convert the units of measurements,so that the resulting data are more useful to the problem at hand.

Correct AnswerverifiedShow Answer

Syndicated sources collect data for marketing research problems specific to individual clients.

Correct AnswerverifiedShow Answer

Surveys can be used for which of the following purposes?

Correct AnswerverifiedShow Answer

Discuss the advantages and uses of secondary data.

Correct AnswerverifiedSecondary data are easily accessible,rel...View AnswerShow Answer

Secondary data may be measured in units that may not be appropriate for the current problem.

Correct AnswerverifiedShow Answer

Secondary internal data have two significant advantages.They are easily available and inexpensive.

Correct AnswerverifiedShow Answer

Which of the following statements refer to the objective criteria when evaluating secondary data?

Correct AnswerverifiedShow Answer

________ databases provide information on individuals,organizations and services.

Correct AnswerverifiedShow Answer

Which of the following is a characteristic of purchase panels (Table 4.3 in the text) ?

Correct AnswerverifiedShow Answer

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Secondary internal data have two signifi...
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Secondary data are easily accessible,rel...
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