Question 1

There have been pasta sauces on the market for years. These sauces have always required the pasta to be precooked before it is mixed with the sauces and other ingredients. The development of Prego Pasta Bake Sauce that does not require the use of pre-cooked pasta would be an example of a(n)

Accepted Answer

A)  continuous innovation.
B)  discontinuous innovation.
C)  evolutionary innovation.
D)  disruptive innovation.
E)  dynamically continuous innovation.F) B) and E)
G) C) and D)

Question 2

Industrial products are also referred to as __________ products.

Accepted Answer

A)  consumer
B)  merchandise
C)  organizational
D)  resale
E)  businessF) A) and D)
G) All of the above

Question 3

An important way of viewing new products is in terms of their effects on consumption, which from the perspective of consumers is by

Accepted Answer

A)  the price.
B)  the extent of media promotion.
C)  the degree of potential product cannibalization.
D)  the presence of feature bloat.
E)  the degree of learning involved.F) A) and E)
G) A) and D)

Question 4

The Federal Trade Commission (FTC)  considers a product new only

Accepted Answer

A)  for a period of one year after it enters widespread distribution.
B)  if it is functionally different from a competitor's product.
C)  until a new and improved version of the same product is produced.
D)  for a period of six months after it enters regular distribution.
E)  for a period of seventeen years at which time patent rights are returned to the public domain.F) All of the above
G) D) and E)

Question 5

A product that requires the learning of entirely new consumption patterns among consumers is referred to as a(n)

Accepted Answer

A)  continuous innovation.
B)  discontinuous innovation.
C)  dynamically continuous innovation.
D)  evolutionary innovation.
E)  progressive innovation.F) A) and B)
G) All of the above

Question 6

Feature bloat is

Accepted Answer

A)  an exaggeration of a product's performance capabilities.
B)  the overcharging in price for a minor product enhancement.
C)  the requirement of having consumers learn new behaviors with a continuous innovation.
D)  an excessive number of product attributes that overwhelms consumers with unnecessary complexity.
E)  the increase in package size when adding more content or making it larger (the mega phenomenon) .F) All of the above
G) A) and E)

Question 7

Which of the following new products is the best example of the LOWEST level of risk from the company's point of view?

Accepted Answer

A)  adding Ball Park Beef Franks with Cheese to the Ball Park Franks line
B)  moving from production of land-line telephones to smartphones
C)  marketing the first Apple computer
D)  changing the formula from Coca-Cola to New Coke and then back to Coca Cola Classic
E)  offering online marketing classes rebranded under a new college nameF) A) and E)
G) D) and E)

Question 8

What do the United States Post Service, the Connecticut Department of Social Services, and the Phoenix Fire Department have in common?

Accepted Answer

A)  They are all privately owned companies.
B)  None fit on the service continuum.
C)  They never experience idle production capacity.
D)  Capacity management is not an issue for these organizations.
E)  They are all government agency service providers.F) B) and C)
G) A) and E)

Question 9

Industrial services are support products that include items such as

Accepted Answer

A)  stationery, paper clips, and brooms.
B)  tools and office equipment.
C)  buildings and fixed equipment.
D)  raw materials and component parts.
E)  maintenance, repair, and legal services.F) B) and D)
G) C) and D)

Question 10

In terms of brand loyalty, consumers are aware of a brand but will readily accept substitutes for which type of product?

Accepted Answer

A)  convenience products
B)  specialty products
C)  unsought products
D)  shopping products
E)  suppliesF) C) and D)
G) A) and E)

Question 11

The Marriott Corporation sent a six-person intelligence team to travel and stay at economy hotels around the country for a six-month period. The purpose of these visits was to

Accepted Answer

A)  allow the team to reap the benefits of the new product, Fairfield Inns.
B)  assess the strengths and weaknesses of economy hotels that could be used in the new-product development process for the launch of a new economy hotel chain.
C)  complete customer satisfaction surveys to purposefully create inaccuracies in the marketing research for competing economy hotels.
D)  obtain the demographics and media behavior of consumers who stay at these facilities in order to develop a target market profile.
E)  refute the assumption that open innovation can benefit the Marriott Corporation.F) A) and D)
G) A) and E)

Question 12

What do a dry cleaning service, an automated carwash, and a taxi service have in common?

Accepted Answer

A)  They are all tangible services.
B)  They are all people-based services.
C)  None of them has problems with idle production capacity.
D)  They never use off-peak pricing.
E)  They are all equipment-based services.F) A) and E)
G) A) and B)

Question 13

Idea generation refers to

Accepted Answer

A)  the stage of the new-product process when concepts are converted to prototypes.
B)  the stage of the new-product process that develops a pool of concepts to serve as candidates for new-products.
C)  the stage of the new-product process where possible promotional campaigns and advertising themes are created.
D)  the techniques used to screen and reject those ideas that have no merit.
E)  the discussion and decision of which as target market segments will be selected.F) C) and D)
G) B) and C)

Question 14

Items consumed in one or a few uses, such as food and fuel, are referred to as __________.

Accepted Answer

A)  services
B)  perishable goods
C)  durable goods
D)  nondurable goods
E)  disposable goodsF) B) and D)
G) A) and B)

Question 15

Durable goods emphasize which of the following elements of the promotional mix?

Accepted Answer

A)  sales promotion
B)  personal selling
C)  advertising
D)  public relations
E)  direct marketingF) None of the above
G) C) and E)

Question 16

In terms of promotion, which of the following type of product would stress price, availability, and awareness?

Accepted Answer

A)  shopping
B)  convenience
C)  specialty
D)  unsought
E)  supplyF) A) and B)
G) A) and C)

Question 17

How a person establishes expectations for a service not yet experienced is influenced by word-of-mouth communications, personal needs, past experiences, and __________.

Accepted Answer

A)  the economy
B)  consumer income
C)  competitive trends
D)  promotional activities
E)  how the organization delivers its serviceF) B) and C)
G) B) and E)

Question 18

When Mandy last got her drive-thru order at the fast-food restaurant, she thought the employee who helped her was cold and unfriendly. The food tasted good but was overshadowed by the employee's demeanor. Since then, Mandy often says something derogatory to her friends about the restaurant based on this single experience. This is an example of which issue associated with services?

Accepted Answer

A)  inseparability
B)  intangibility
C)  impressionability
D)  incongruity
E)  inflexibilityF) All of the above
G) A) and B)

Question 19

Among business products, which of the following would most likely be considered supplies?

Accepted Answer

A)  laser printer
B)  phosphoric acid
C)  cleaning service
D)  magnetic resonance imaging (MRI)  scanner
E)  trash bagsF) All of the above
G) A) and B)

Question 20

Supplies are support products that include items such as

Accepted Answer

A)  stationery, paper clips, and brooms.
B)  tools and office equipment.
C)  buildings and fixed equipment.
D)  raw materials and component parts.
E)  maintenance, repair, and legal services.F) A) and E)
G) None of the above

Exam 9: Developing New Products and Services

There have been pasta sauces on the market for years. These sauces have always required the pasta to be precooked before it is mixed with the sauces and other ingredients. The development of Prego Pasta Bake Sauce that does not require the use of pre-cooked pasta would be an example of a(n)

Correct Answer
verified

Among business products, which of the following would most likely be considered supplies?

Correct Answer
verified

Industrial products are also referred to as __________ products.

Correct Answer
verified

Items consumed in one or a few uses, such as food and fuel, are referred to as __________.

Correct Answer
verified

Supplies are support products that include items such as

Correct Answer
verified

An important way of viewing new products is in terms of their effects on consumption, which from the perspective of consumers is by

Correct Answer
verified

How a person establishes expectations for a service not yet experienced is influenced by word-of-mouth communications, personal needs, past experiences, and __________.

Correct Answer
verified

What do a dry cleaning service, an automated carwash, and a taxi service have in common?

Correct Answer
verified

What do the United States Post Service, the Connecticut Department of Social Services, and the Phoenix Fire Department have in common?

Correct Answer
verified

The Federal Trade Commission (FTC) considers a product new only

Correct Answer
verified

Industrial services are support products that include items such as

Correct Answer
verified

Correct Answer
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Which of the following new products is the best example of the LOWEST level of risk from the company's point of view?

Correct Answer
verified

Durable goods emphasize which of the following elements of the promotional mix?

Correct Answer
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Idea generation refers to

Correct Answer
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A product that requires the learning of entirely new consumption patterns among consumers is referred to as a(n)

Correct Answer
verified

In terms of promotion, which of the following type of product would stress price, availability, and awareness?

Correct Answer
verified

The Marriott Corporation sent a six-person intelligence team to travel and stay at economy hotels around the country for a six-month period. The purpose of these visits was to

Correct Answer
verified

Feature bloat is

Correct Answer
verified

In terms of brand loyalty, consumers are aware of a brand but will readily accept substitutes for which type of product?

Correct Answer
verified

Exam 9: Developing New Products and Services

There have been pasta sauces on the market for years. These sauces have always required the pasta to be precooked before it is mixed with the sauces and other ingredients. The development of Prego Pasta Bake Sauce that does not require the use of pre-cooked pasta would be an example of a(n)

Correct AnswerverifiedShow Answer

Among business products, which of the following would most likely be considered supplies?

Correct AnswerverifiedShow Answer

Industrial products are also referred to as __________ products.

Correct AnswerverifiedShow Answer

Items consumed in one or a few uses, such as food and fuel, are referred to as __________.

Correct AnswerverifiedShow Answer

Supplies are support products that include items such as

Correct AnswerverifiedShow Answer

An important way of viewing new products is in terms of their effects on consumption, which from the perspective of consumers is by

Correct AnswerverifiedShow Answer

How a person establishes expectations for a service not yet experienced is influenced by word-of-mouth communications, personal needs, past experiences, and __________.

Correct AnswerverifiedShow Answer

What do a dry cleaning service, an automated carwash, and a taxi service have in common?

Correct AnswerverifiedShow Answer

What do the United States Post Service, the Connecticut Department of Social Services, and the Phoenix Fire Department have in common?

Correct AnswerverifiedShow Answer

The Federal Trade Commission (FTC) considers a product new only

Correct AnswerverifiedShow Answer

Industrial services are support products that include items such as

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Which of the following new products is the best example of the LOWEST level of risk from the company's point of view?

Correct AnswerverifiedShow Answer

Durable goods emphasize which of the following elements of the promotional mix?

Correct AnswerverifiedShow Answer

Idea generation refers to

Correct AnswerverifiedShow Answer

A product that requires the learning of entirely new consumption patterns among consumers is referred to as a(n)

Correct AnswerverifiedShow Answer

In terms of promotion, which of the following type of product would stress price, availability, and awareness?

Correct AnswerverifiedShow Answer

The Marriott Corporation sent a six-person intelligence team to travel and stay at economy hotels around the country for a six-month period. The purpose of these visits was to

Correct AnswerverifiedShow Answer

Feature bloat is

Correct AnswerverifiedShow Answer

In terms of brand loyalty, consumers are aware of a brand but will readily accept substitutes for which type of product?

Correct AnswerverifiedShow Answer

Correct Answer
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