Question 1

Multichannel marketing

Accepted Answer

A)   can leverage the value-adding capabilities of different channels.
B)   creates greater elasticity of demand for a firm's products.
C)   creates greater inelasticity of demand for a firm's products.
D)   allows a firm to legally circumvent paying taxes on revenue generated by online sales.
E)   allows customers to avoid shipping and handling charges.F) C) and D)
G) A) and E)

Question 2

Which of the following statements best describes the difference between a corporate vertical marketing system and an administered vertical marketing system?

Accepted Answer

A)   Administered vertical marketing systems gain power through ownership while corporate vertical marketing systems gain power through contractual agreement.
B)   Administered vertical marketing systems gain power through the size and influence of one channel member and through ownership, rather than through contractual arrangement.
C)   Administered vertical marketing systems gain power through contractual agreements and ownership rather than through size.
D)   Administered vertical marketing systems are usually larger and more profitable than corporate vertical marketing systems.
E)   Administered vertical marketing systems achieve coordination at successive stages of production and distribution by the size and influence of one channel member rather than through ownership.F) A) and D)
G) D) and E)

Question 3

The most indirect marketing channel is employed where many intermediaries are used to help coordinate the distribution of the product.Which of the following products would most likely be marketed using this kind of channel?

Accepted Answer

A)   Aspen dental services
B)   Toyota automobiles
C)   Leslie pool supplies
D)   Jaipur rugs made in India
E)   Hershey's candy barsF) B) and E)
G) B) and D)

Question 4

When only one retailer in a geographical area carries a firm's products,the density of distribution is referred to as

Accepted Answer

A)   intensive distribution.
B)   extensive distribution.
C)   selective distribution.
D)   concentrated distribution.
E)   exclusive distribution.F) A) and D)
G) A) and C)

Question 5

When a producer owns an intermediary at the next level down in the marketing channel,it is referred to as

Accepted Answer

A)   horizontal integration.
B)   forward integration.
C)   parallel integration.
D)   lateral integration.
E)   backward integration.F) C) and D)
G) A) and B)

Question 6

An even more imprecise term than distributor,__________ can mean the same as retailer,wholesaler,and more.

Accepted Answer

A)   broker
B)   retailer
C)   agent
D)   dealer
E)   wholesalerF) B) and E)
G) D) and E)

Question 7

When marketing channel members are engaged in assorting,storing,sorting,and transporting products and services,they are performing __________ functions.

Accepted Answer

A)   logistical
B)   merchandising
C)   facilitating
D)   implementation
E)   transactionalF) C) and D)
G) A) and C)

Question 8

Establishments primarily engaged in selling grain and small farm products to retail feed stores would be classified as

Accepted Answer

A)   retailers.
B)   brokers.
C)   ultimate consumers.
D)   wholesalers.
E)   agents.F) All of the above
G) A) and B)

Question 9

Physically moving a product to customers is an example of a __________ function performed by channel intermediaries.

Accepted Answer

A)   transactional
B)   logistical
C)   facilitating
D)   selling
E)   sortingF) A) and B)
G) A) and C)

Question 10

Walmart made a conscious decision to use __________ supply chain in order to best meet the needs of its consumers.

Accepted Answer

A)   an integrated
B)   a responsive
C)   a harmonized
D)   an efficient
E)   a multitieredF) A) and D)
G) None of the above

Question 11

A __________ is essentially a sequence of linked suppliers and customers in which every customer is,in turn,a supplier to another customer until a finished product reaches the ultimate consumer or industrial user.

Accepted Answer

A)   logistical flow
B)   demand chain
C)   supplier-customer alliance
D)   supply chain
E)   supply pipelineF) D) and E)
G) B) and D)

Question 12

You probably own several pairs of shoes.Further,it is likely you purchased those shoes at retail stores located in a shopping mall and not directly from the manufacturer.In fact,most products are brought to you from a series of other individuals or firms known as a

Accepted Answer

A)   marketing network.
B)   distribution hierarchy.
C)   marketing chain.
D)   distribution matrix.
E)   marketing channel.F) C) and E)
G) None of the above

Question 13

Indirect channels for consumer products

Accepted Answer

A)   occur when one firm's marketing channels are used to sell another firm's products.
B)   include producers and end users dealing directly with each other.
C)   include intermediaries that are between the producer and consumer and perform numerous channel functions.
D)   are arrangements whereby a firm reaches different buyers by employing two or more different types of channels for the same basic product.
E)   occurs when a retailer sells its product in a store and on the Internet.F) All of the above
G) B) and E)

Question 14

A wholesaler is

Accepted Answer

A)   the independent firm or individual whose principal function is to bring buyers and sellers together.
B)   any intermediary that takes ownership of a manufacturer's products or services and then finds multiple buyers for those products or services.
C)   an intermediary that sells to other intermediaries, usually to retailers in consumer markets.
D)   an intermediary that sells to consumers.
E)   a manufacturing "matchmaker" that actively seeks out potential consumers and brings them to retailers.F) All of the above
G) B) and E)

Question 15

Jay stops at the shopping mall to purchase a new pair of jeans from the Diesel store.He is the ultimate consumer in a pipeline from the producer through intermediaries,including the clothing store.This pipeline is actually a

Accepted Answer

A)   marketing tunnel.
B)   consumer market.
C)   marketing channel.
D)   transactional conduit.
E)   distribution matrix.F) A) and C)
G) A) and B)

Question 16

Clothing manufacturers may compete to sell their offerings at prestigious retailer Neiman Marcus.The source of Neiman Marcus' power is ________ since distribution with this retailer may increase the status of a smaller brand.

Accepted Answer

A)   economic influence.
B)   expertise.
C)   channel members' desire for identification with Neiman Marcus.
D)   legitimate rights through contracts.
E)   longevity as an upscale retailer.F) A) and E)
G) A) and D)

Question 17

The blending of different communication and delivery channels that are mutually reinforcing in attracting,retaining,and building relationships with consumers who shop and buy in traditional intermediaries and online is referred to as

Accepted Answer

A)   direct marketing.
B)   indirect marketing.
C)   intensive marketing.
D)   multichannel marketing.
E)   electronic marketing.F) All of the above
G) B) and E)

Question 18

In some countries,the packaging of the well-known Cheerios brand of cereal carries the Nestlé name rather than the familiar General Mills brand name.Explain the channel that is being used and the importance of Cereal Partners Worldwide (CPW).

Accepted Answer

CPW is a strategic channel alliance desi...

Question 19

Your best friend just bought a longboard at BC Surf & Sport.In terms of the marketing channel,BC Surf & Sport is

Accepted Answer

A)   an ultimate consumer.
B)   a manufacturer.
C)   a wholesaler.
D)   a retailer.
E)   a distributor.F) B) and E)
G) A) and B)

Question 20

The goals to be achieved by a firm's marketing strategy determine whether its supply chain needs to be more __________ in meeting customer requirements.

Accepted Answer

A)   cost effective
B)   broadly expanded
C)   responsive or efficient
D)   centrally located
E)   geographically distributedF) A) and B)
G) All of the above

Exam 12: Managing Marketing Channels and Supply Chains

Jay stops at the shopping mall to purchase a new pair of jeans from the Diesel store.He is the ultimate consumer in a pipeline from the producer through intermediaries,including the clothing store.This pipeline is actually a

Correct AnswerverifiedShow Answer

Multichannel marketing

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When only one retailer in a geographical area carries a firm's products,the density of distribution is referred to as

Correct AnswerverifiedShow Answer

When marketing channel members are engaged in assorting,storing,sorting,and transporting products and services,they are performing __________ functions.

Correct AnswerverifiedShow Answer

Your best friend just bought a longboard at BC Surf & Sport.In terms of the marketing channel,BC Surf & Sport is

Correct AnswerverifiedShow Answer

The goals to be achieved by a firm's marketing strategy determine whether its supply chain needs to be more __________ in meeting customer requirements.

Correct AnswerverifiedShow Answer

An even more imprecise term than distributor,__________ can mean the same as retailer,wholesaler,and more.

Correct AnswerverifiedShow Answer

Physically moving a product to customers is an example of a __________ function performed by channel intermediaries.

Correct AnswerverifiedShow Answer

Clothing manufacturers may compete to sell their offerings at prestigious retailer Neiman Marcus.The source of Neiman Marcus' power is ________ since distribution with this retailer may increase the status of a smaller brand.

Correct AnswerverifiedShow Answer

Which of the following statements best describes the difference between a corporate vertical marketing system and an administered vertical marketing system?

Correct AnswerverifiedShow Answer

In some countries,the packaging of the well-known Cheerios brand of cereal carries the Nestlé name rather than the familiar General Mills brand name.Explain the channel that is being used and the importance of Cereal Partners Worldwide (CPW).

Correct AnswerverifiedCPW is a strategic channel alliance desi...View AnswerShow Answer

Walmart made a conscious decision to use __________ supply chain in order to best meet the needs of its consumers.

Correct AnswerverifiedShow Answer

You probably own several pairs of shoes.Further,it is likely you purchased those shoes at retail stores located in a shopping mall and not directly from the manufacturer.In fact,most products are brought to you from a series of other individuals or firms known as a

Correct AnswerverifiedShow Answer

When a producer owns an intermediary at the next level down in the marketing channel,it is referred to as

Correct AnswerverifiedShow Answer

Indirect channels for consumer products

Correct AnswerverifiedShow Answer

The blending of different communication and delivery channels that are mutually reinforcing in attracting,retaining,and building relationships with consumers who shop and buy in traditional intermediaries and online is referred to as

Correct AnswerverifiedShow Answer

A wholesaler is

Correct AnswerverifiedShow Answer

The most indirect marketing channel is employed where many intermediaries are used to help coordinate the distribution of the product.Which of the following products would most likely be marketed using this kind of channel?

Correct AnswerverifiedShow Answer

A __________ is essentially a sequence of linked suppliers and customers in which every customer is,in turn,a supplier to another customer until a finished product reaches the ultimate consumer or industrial user.

Correct AnswerverifiedShow Answer

Establishments primarily engaged in selling grain and small farm products to retail feed stores would be classified as

Correct AnswerverifiedShow Answer

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CPW is a strategic channel alliance desi...
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