FiltersDone

Question type

Essay

Multiple Choice

Short Answer

True False

Matching

Exam 9: Market Segmentation, Targeting, and Positioning

Show Answer

Share

---

All types

Filters

Study FlashcardsPractice ExamLearn

Question 51

Essay

Review LaterAdd Note

Review Later

Describe the key differences and how might marketers use this information of the five major social media user behavioral groups in Canada,as identified by Zinc Research.

Correct Answer

Answered by ExamLex AI

The five major social media user behavio...

View Answer

Show Answer

Question 52

Multiple Choice

Review LaterAdd Note

Review Later

According to Zinc Research,all of the below are segments of Canadian social media users,except:

A) Online/Real time
B) Suits & Strategy
C) Chat, Chill, and Connect
D) Samplers & Creepers

E) None of the above
F) B) and C)

Correct Answer

verified

Show Answer

Question 53

Multiple Choice

Review LaterAdd Note

When Comfy Covers Ltd.,a BC fiber pillow manufacturer offers firm pillows for side sleepers,medium pillows for back sleepers,and soft pillows for stomach sleepers,what is this marketing strategy called?

By including both organizational or business characteristics-such as location,size of firm,industry category,corporate activities,business objectives,and buying objectives-and characteristics of the composition of the organization-such as the income distribution of employees,age,gender,and education of the workforce,experts have referred to these variables collectively as:

All the salespeople in the Western regional office are asked to provide estimates of anticipated sales revenues for the next quarter.Based on this information,the forecast is set at $4,750,000 for the quarter.This is an example of a _____ forecast.

After launching a brand new,high-end road bicycle to a specific segment interested in road races and triathlons,the company needs to determine whether they properly segmented their market.Which of the below results is likely indicative of success?

The slogan for General Foods International Coffee is "It Stirs the Soul." General Foods was trying to get customers to think about how drinking a cup of rich-flavoured coffee is indulgent.Based on that trademarked slogan,you should realize the product is using a _____ segmentation strategy.

The president,vice-president,and directors of marketing,finance,and research and development meet to discuss sales for the next fiscal year.All of the people present contribute to the discussion although they are somewhat inhibited by the strong personality of the finance director.Together they finalize the sales projections for the following year.This is an example of a _____ forecast.

Heinz Ketchup sells their traditional 'Red Ketchup' product in three market segments.One of the advantages of this strategy is _____________ is avoided.

A home heating company calls potential customers to understand if they are interested in purchasing a new furnace in the next three years.The company is conducting

The 'Big Three' wireless carriers in Canada,Bell Canada,Telus Mobility,and Rogers Wireless,likely have what approach to positioning an unlimited talk & data smartphone plan?

The likely final outcome of poor segmentation is?

When the Benihana Frozen Foods Corporation began to offer its Famous Restaurant Classics meals in single serving packages,it was relying on a _____ segmentation variable to define a market based on serving size.

Market segmentation involves linking ______ to an organization's ________.

All of the following are steps in the positioning process,except:

Many Canadian magazines produce separate editions usually targeting unique geographic and demographic segments using a special mix of editorial content and advertisements.Maclean's produces 15 different editions,and Reader's Digest produces nine.This is an example of:

Small athletic shoe manufacturers such as Vans and New Balance have targeted niche markets and made shoes designed to satisfy needs of different customers.This strategy is an example of:

Ford Motor Company uses the slogan "No Boundaries" for its ad campaigns for Ford SUVs.It invites people who want ultimate people-carrying and gear-storing capabilities "to be outfitted with the most far-reaching sports utility vehicle on earth." If the SUV campaign were simply geared to families with young children,it would be using _____ segmentation,but because the campaign is trying to appeal to people who do not like the restrictions of a sedan,who want to be able to pack up and leave at a moment's notice,and who enjoy freedom and independence,it is relying on _____ segmentation.

Market segmentation is only a means to an end.In economist's terms,it relates supply (_____) to demand (the customer needs) .

Todd Harris and Associates,a New York sales promotion agency,discovered from analysis of its files that one-fifth of its clients accounted for more than three-quarters of its fees and commissions.This is an example of what classic concept?