Question 1

One of the methods used to combine the individual team member's ratings drops the highest and lowest ratings before averaging.Identify the method in discussion.

Accepted Answer

A)  Sensitivity testing
B)  Factor analysis
C)  Olympic method
D)  Profiling methodE) A) and B)
F) C) and D)

Question 2

Culling factors should generally be established in the ____.

Accepted Answer

A)  marketing report
B)  product innovation charter
C)  firm's mission statement
D)  articles of incorporationE) A) and D)
F) B) and C)

Question 3

The list of factors used for scoring model should be reduced as much as possible and always kept fluid.

Accepted Answer

A) True 
 B)False  True

Question 4

When combining the individual team member's ratings,if the factors being scored have all-or-nothing,yes-or-no answers,then these factors should be handled by using:

Accepted Answer

A)  benefit segmentation for the given factors.
B)  the end points on the semantic differential scale,with no gradations.
C)  the Olympic method of dropping the highest and lowest ratings.
D)  the risk-payoff model of factor screening.E) None of the above
F) C) and D)

Question 5

According to the source of scoring model,which level factors have answers or at least answers that can be estimated better than the factors at higher levels?

Accepted Answer

A)  Level One
B)  Level Two
C)  Level Three
D)  Level FourE) B) and D)
F) A) and C)

Question 6

Since factor weightings are of great importance,many firms evaluate the impact of assigned weights through ____.

Accepted Answer

A)  sensitivity testing
B)  factor analysis
C)  specificity testing
D)  profile analysisE) All of the above
F) A) and C)

Question 7

Discuss the objectives of full screen.

Accepted Answer

The full screen accomplishes three objec...

Question 8

The Olympic method is the most common means of combining the ratings of individual team members in a full screening project.

Accepted Answer

A) True 
 B)False

Question 9

Which of the following is an example of a groupware that can be used to aid the process of combining team members' ratings of new product concepts in a full screening project?

Accepted Answer

A)  Outlook
B)  Lotus Notes
C)  MSSQL
D)  CitrixE) A) and B)
F) A) and D)

Question 10

With reference to the source of scoring model factor,the net present value will be a factor on Level ____.

Accepted Answer

A)  One
B)  Two
C)  Three
D)  FourE) A) and B)
F) C) and D)

Question 11

Anne Cassidy was asked to attend a new product scoring session in order to explain "special considerations" and "intangible benefits" unique to the concept she helped develop.Anne's role was to push past normal resistance to change and to see that the concept gets a fair hearing at all turns.Anne is BEST described as a ____.

Accepted Answer

A)  virtual scorer
B)  product champion
C)  human database
D)  process facilitatorE) None of the above
F) All of the above

Question 12

Which of the following is considered to be a commercial success factor by the Industrial Research Institute Scoring Model?

Accepted Answer

A)  Competencies / skills
B)  Raw materials / components supply
C)  Manufacturing capability
D)  Proprietary positionE) A) and B)
F) A) and C)

Question 13

Identify the member who should be included in the scoring team in a full screening.

Accepted Answer

A)  President
B)  Trade union leader
C)  General manager
D)  Procurement specialistE) None of the above
F) All of the above

Question 14

A single best factor on which the scoring model can be based and which covers both technical and commercial accomplishments and considers all direct and indirect costs and benefits can be termed as the ____.

Accepted Answer

A)  net present value
B)  affordability factor
C)  internal rate of return
D)  capability indexE) B) and C)
F) A) and D)

Question 15

Which of the following is most likely to help managers in screening hundreds or even thousands of new product concepts a year?

Accepted Answer

A)  Cross-functional communication
B)  Conducting the full screen prior to concept test
C)  Keeping a record of rejected concepts
D)  Conducting technical development of the concept prior to the full screenE) None of the above
F) B) and C)

Question 16

Why is the use of weights in scoring models subject to serious criticism?

Accepted Answer

A)  Weightings are necessarily judgmental
B)  They cannot be measured using sensitivity analysis
C)  They use all-or-nothing,yes-or-no answers as factors
D)  They can be used only for open-ended questionsE) B) and C)
F) A) and D)

Question 17

Explain the analytic hierarchy process.

Accepted Answer

The analytic hierarchy process (AHP)is a technique for product project screening and evaluation.AHP,developed in the 1970s by Thomas Saaty,is a general technique that systematically gathers expert judgment and uses it to make optimal decisions.The product manager begins by building a hierarchical decision tree.The tree will show the manager's ultimate goal at the top.The next level below will include all the primary criteria the manager considers important in reaching the goal.There may be several levels of criteria under the primary criteria in the tree.Lastly,the choices are placed at the bottom of the tree.Next,the manager provides comparison data for each element in the tree with respect to the next higher level.The AHP software takes over from this point.It converts the comparison data into a set of relative weights,which are then aggregated to obtain composite priorities of each element at each level.Ultimately,the available choices are rank ordered in terms of their preferability to the manager.

Question 18

Which of the following is considered to be a technical success factor by the Industrial Research Institute Scoring Model?

Accepted Answer

A)  Proprietary position
B)  Raw materials / components supply
C)  Market need
D)  Customer strengthE) A) and B)
F) All of the above A

Question 19

With reference to the source of scoring model factor,net present value is a surrogate of level two.

Accepted Answer

A) True 
 B)False

Question 20

Discuss the NewProd screening model.

Accepted Answer

Project NewProd,a comprehensive study of...

Exam 10: The Full Screen

One of the methods used to combine the individual team member's ratings drops the highest and lowest ratings before averaging.Identify the method in discussion.

Correct Answer
verified

Culling factors should generally be established in the ____.

Correct Answer
verified

The list of factors used for scoring model should be reduced as much as possible and always kept fluid.

Correct Answer
verified
True

When combining the individual team member's ratings,if the factors being scored have all-or-nothing,yes-or-no answers,then these factors should be handled by using:

Correct Answer
verified

According to the source of scoring model,which level factors have answers or at least answers that can be estimated better than the factors at higher levels?

Correct Answer
verified

Since factor weightings are of great importance,many firms evaluate the impact of assigned weights through ____.

Correct Answer
verified

Discuss the objectives of full screen.

Correct Answer
verified
The full screen accomplishes three objec...
View Answer

The Olympic method is the most common means of combining the ratings of individual team members in a full screening project.

Correct Answer
verified

Which of the following is an example of a groupware that can be used to aid the process of combining team members' ratings of new product concepts in a full screening project?

Correct Answer
verified

With reference to the source of scoring model factor,the net present value will be a factor on Level ____.

Correct Answer
verified

Correct Answer
verified

Which of the following is considered to be a commercial success factor by the Industrial Research Institute Scoring Model?

Correct Answer
verified

Identify the member who should be included in the scoring team in a full screening.

Correct Answer
verified

A single best factor on which the scoring model can be based and which covers both technical and commercial accomplishments and considers all direct and indirect costs and benefits can be termed as the ____.

Correct Answer
verified

Which of the following is most likely to help managers in screening hundreds or even thousands of new product concepts a year?

Correct Answer
verified

Why is the use of weights in scoring models subject to serious criticism?

Correct Answer
verified

Explain the analytic hierarchy process.

Which of the following is considered to be a technical success factor by the Industrial Research Institute Scoring Model?

Correct Answer
verified
A

With reference to the source of scoring model factor,net present value is a surrogate of level two.

Correct Answer
verified

Discuss the NewProd screening model.

Correct Answer
verified
Project NewProd,a comprehensive study of...
View Answer

Exam 10: The Full Screen

One of the methods used to combine the individual team member's ratings drops the highest and lowest ratings before averaging.Identify the method in discussion.

Correct AnswerverifiedShow Answer

Culling factors should generally be established in the ____.

Correct AnswerverifiedShow Answer

The list of factors used for scoring model should be reduced as much as possible and always kept fluid.

Correct AnswerverifiedTrue

When combining the individual team member's ratings,if the factors being scored have all-or-nothing,yes-or-no answers,then these factors should be handled by using:

Correct AnswerverifiedShow Answer

According to the source of scoring model,which level factors have answers or at least answers that can be estimated better than the factors at higher levels?

Correct AnswerverifiedShow Answer

Since factor weightings are of great importance,many firms evaluate the impact of assigned weights through ____.

Correct AnswerverifiedShow Answer

Discuss the objectives of full screen.

Correct AnswerverifiedThe full screen accomplishes three objec...View AnswerShow Answer

The Olympic method is the most common means of combining the ratings of individual team members in a full screening project.

Correct AnswerverifiedShow Answer

Which of the following is an example of a groupware that can be used to aid the process of combining team members' ratings of new product concepts in a full screening project?

Correct AnswerverifiedShow Answer

With reference to the source of scoring model factor,the net present value will be a factor on Level ____.

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Which of the following is considered to be a commercial success factor by the Industrial Research Institute Scoring Model?

Correct AnswerverifiedShow Answer

Identify the member who should be included in the scoring team in a full screening.

Correct AnswerverifiedShow Answer

A single best factor on which the scoring model can be based and which covers both technical and commercial accomplishments and considers all direct and indirect costs and benefits can be termed as the ____.

Correct AnswerverifiedShow Answer

Which of the following is most likely to help managers in screening hundreds or even thousands of new product concepts a year?

Correct AnswerverifiedShow Answer

Why is the use of weights in scoring models subject to serious criticism?

Correct AnswerverifiedShow Answer

Explain the analytic hierarchy process.

Which of the following is considered to be a technical success factor by the Industrial Research Institute Scoring Model?

Correct AnswerverifiedA

With reference to the source of scoring model factor,net present value is a surrogate of level two.

Correct AnswerverifiedShow Answer

Discuss the NewProd screening model.

Correct AnswerverifiedProject NewProd,a comprehensive study of...View AnswerShow Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified
True

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified
The full screen accomplishes three objec...
View Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified
A

Correct Answer
verified

Correct Answer
verified
Project NewProd,a comprehensive study of...
View Answer