Question 1

For the first time in media history, a new technology and medium - the Internet - may actually be threatening previously developed media.

Accepted Answer

A) True 
 B)False

Question 2

Start by sketching Hiebert, Ungurait, and Bohn's model of mass communication and correctly label at least four of its eight concentric circles. Explain what the model is meant to show happening between its center and the outer-most circle.

Accepted Answer

Hiebert, Ungurait, and Bohn's model of m...

Question 3

__________ technology made the birth of the book, newspaper and magazine industries possible.

Accepted Answer

The answer of __________ technology made the birth of the...

Question 4

This Yale professor devised one of the most long-lived and elegantly simple narrative models of mass communication in the 1950s.

Accepted Answer

A)   Guglielmo Marconi
B)   Harold Lasswell
C)   Johannes Gutenberg
D)   Ed ParsonsE) None of the above
F) All of the above

Question 5

Movable metal type made the printing press an agent for mass communication.

Accepted Answer

A) True 
 B)False

Question 6

Tim Berners-Lee invented the

Accepted Answer

A)   communication satellite.
B)   fiber-optic cable.
C)   Internet.
D)   World Wide Web.E) A) and B)
F) A) and C)

Question 7

Photography began to increase the communicative power of the written word in the mid-1900s.

Accepted Answer

A) True 
 B)False

Question 8

The telegraph allowed for long-distance communication between point A and point B.

Accepted Answer

A) True 
 B)False

Question 9

Movable metal type allowed more effective exchanges of information among scientists and other scholars.

Accepted Answer

A) True 
 B)False  TRUE

Question 10

Mass communication is any technology-enabled process that permits long-distance messaging.

Accepted Answer

A) True 
 B)False

Question 11

Telstar was the first communication satellite to transmit telephone signals.

Accepted Answer

A) True 
 B)False

Question 12

Photography and movies have relied on __________ technology through most of their history.

Accepted Answer

The answer of Photography and movies have relied on __________...

Question 13

Steve Jobs invented the World Wide Web

Accepted Answer

A) True 
 B)False

Question 14

Harold Lasswell's model of mass communication is: Who says what? In which channel? __________? With what effect?

Accepted Answer

The answer of Harold Lasswell's model of mass communication is:...

Question 15

Philo Farnsworth was the inventor of the "image dissector," a device we would call a __________ today.

Accepted Answer

The answer of Philo Farnsworth was the inventor of the...

Question 16

The first of the electronic media was

Accepted Answer

A)   film.
B)   sound recording.
C)   television.
D)   e-mailE) C) and D)
F) None of the above B

Question 17

The __________, invented by Omar Mergenthaler in 1884, automated and dramatically increased the speed with which text could be typeset for printing.

Accepted Answer

The answer of The __________, invented by Omar Mergenthaler in...

Question 18

Harold Lasswell devised the narrative communication model.

Accepted Answer

A) True 
 B)False

Question 19

Please match each inventor/innovator in the left column with his invention/innovation in the right column.
-Tim Berners-Lee

Accepted Answer

A)   Telegraph 
B)   Thermoplastic disks (records)  for playing recorded sound
C)   Wireless messages
D)   Movie projector and movie house
E)   TelevisionF)  Linotype typesetting machineG)  Movable metal typeH)  HTML and the World Wide WebI)  Halftones for including photos in printed worksJ)  First movie cameraK) D) and G)
L) C) and J) H

Question 20

By the time of the U.S. Civil War, this still-developing technology made it possible to capture a new kind of archival record.

Accepted Answer

A)   photography
B)   printing press
C)   video recording
D)   radioE) A) and C)
F) C) and D)

Exam 2: Media Technology

For the first time in media history, a new technology and medium - the Internet - may actually be threatening previously developed media.

Correct AnswerverifiedShow Answer

Start by sketching Hiebert, Ungurait, and Bohn's model of mass communication and correctly label at least four of its eight concentric circles. Explain what the model is meant to show happening between its center and the outer-most circle.

Correct AnswerAnswered by ExamLex AIHiebert, Ungurait, and Bohn's model of m...View AnswerShow Answer

__________ technology made the birth of the book, newspaper and magazine industries possible.

Correct AnswerverifiedShow Answer

This Yale professor devised one of the most long-lived and elegantly simple narrative models of mass communication in the 1950s.

Correct AnswerverifiedShow Answer

Movable metal type made the printing press an agent for mass communication.

Correct AnswerverifiedShow Answer

Tim Berners-Lee invented the

Correct AnswerverifiedShow Answer

Photography began to increase the communicative power of the written word in the mid-1900s.

Correct AnswerverifiedShow Answer

The telegraph allowed for long-distance communication between point A and point B.

Correct AnswerverifiedShow Answer

Movable metal type allowed more effective exchanges of information among scientists and other scholars.

Correct AnswerverifiedTRUE

Mass communication is any technology-enabled process that permits long-distance messaging.

Correct AnswerverifiedShow Answer

Telstar was the first communication satellite to transmit telephone signals.

Correct AnswerverifiedShow Answer

Photography and movies have relied on __________ technology through most of their history.

Correct AnswerverifiedShow Answer

Steve Jobs invented the World Wide Web

Correct AnswerverifiedShow Answer

Harold Lasswell's model of mass communication is: Who says what? In which channel? __________? With what effect?

Correct AnswerverifiedShow Answer

Philo Farnsworth was the inventor of the "image dissector," a device we would call a __________ today.

Correct AnswerverifiedShow Answer

The first of the electronic media was

Correct AnswerverifiedB

The __________, invented by Omar Mergenthaler in 1884, automated and dramatically increased the speed with which text could be typeset for printing.

Correct AnswerverifiedShow Answer

Harold Lasswell devised the narrative communication model.

Correct AnswerverifiedShow Answer

Please match each inventor/innovator in the left column with his invention/innovation in the right column. -Tim Berners-Lee

Correct AnswerverifiedH

By the time of the U.S. Civil War, this still-developing technology made it possible to capture a new kind of archival record.

Correct AnswerverifiedShow Answer

Correct Answer
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Answered by ExamLex AI
Hiebert, Ungurait, and Bohn's model of m...
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TRUE

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B

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H

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