Question 1

According to the text, customer relationship management refers to building and maintaining profitable long-term customer relationships.

Accepted Answer

A) True 
 B)False

Question 2

While a well planned and organized CRM plan can be extremely useful in developing effective and efficient marketing programs for retailers, they are not particularly helpful for manufacturing companies like GM since their touches with the customer are few.

Accepted Answer

A) True 
 B)False

Question 3

According to the text, poor planning is typically the cause for most unsuccessful CRM initiatives.

Accepted Answer

A) True 
 B)False

Question 4

The element of a CRM program involved with the use of data-mining software and customer behavior analytics is:

Accepted Answer

A)  Segmenting customers
B)  Predicting customer behaviors
C)  Customer value determination
D)  Customer preference determinationE) C) and D)
F) A) and B)

Question 5

When web sites suggest other items for purchase based on already purchased items, this is an example of Clickstream Selling.

Accepted Answer

A) True 
 B)False

Exam 10: Customer Relationship Management

While a well planned and organized CRM plan can be extremely useful in developing effective and efficient marketing programs for retailers, they are not particularly helpful for manufacturing companies like GM since their touches with the customer are few.

Correct Answer
verified

According to the text, poor planning is typically the cause for most unsuccessful CRM initiatives.

Correct Answer
verified

When web sites suggest other items for purchase based on already purchased items, this is an example of Clickstream Selling.

Correct Answer
verified

According to the text, customer relationship management refers to building and maintaining profitable long-term customer relationships.

Correct Answer
verified

The element of a CRM program involved with the use of data-mining software and customer behavior analytics is:

Correct Answer
verified

Exam 10: Customer Relationship Management

While a well planned and organized CRM plan can be extremely useful in developing effective and efficient marketing programs for retailers, they are not particularly helpful for manufacturing companies like GM since their touches with the customer are few.

Correct AnswerverifiedShow Answer

According to the text, poor planning is typically the cause for most unsuccessful CRM initiatives.

Correct AnswerverifiedShow Answer

When web sites suggest other items for purchase based on already purchased items, this is an example of Clickstream Selling.

Correct AnswerverifiedShow Answer

According to the text, customer relationship management refers to building and maintaining profitable long-term customer relationships.

Correct AnswerverifiedShow Answer

The element of a CRM program involved with the use of data-mining software and customer behavior analytics is:

Correct AnswerverifiedShow Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified