Question 1

Product offerings can be presented as:

Accepted Answer

A)   Standard product
B)   Customized products
C)   Standard products with modifications
D)   A & C
E)   All of the aboveF) All of the above
G) None of the above

Question 2

Which of the following best defines the pricing mix?

Accepted Answer

A)   The combination of prices used by the firm to represent the value of the offering
B)   The combination of products and services, whether free or for sale, that are factually offered to satisfy the needs of the target market
C)   All communications between the firm and the target market that increase the tangibility of the product or service
D)   All channels available between the firm and the target market that increase the probability of getting the customer to the product
E)   All of the elements used by the firm to increase the tangibility of the product or service mix in the perception of the target market at the right place and timeF) None of the above
G) B) and C)

Question 3

The four Ps of marketing are product, price, place and production.

Accepted Answer

A) True 
 B)False

Question 4

Customized products are based on the premise of designing the product to fit specific needs of a particular target market or even one individual's needs.

Accepted Answer

A) True 
 B)False

Question 5

The presentation mix is all of the elements used by the hospitality firm to increase the tangibility of the product or service mix in the perception of the target market at the right place and time.

Accepted Answer

A) True 
 B)False

Question 6

Life cycles of products can vary between:

Accepted Answer

A)   7 days to 700 years
B)   Six months to 100 years
C)   2 to 50 years
D)   It is impossible to determineE) A) and C)
F) B) and C)

Question 7

TQM stands for:

Accepted Answer

A)   The quality market
B)   Timely quality management
C)   Total quality marketing
D)   Total quality managementE) A) and B)
F) B) and C)

Question 8

Product life cycles do not always follow the________ .

Accepted Answer

A)   Convex curve
B)   S-shaped curve
C)   C-shaped curve
D)   Concave curve
E)   Flat line patternF) A) and B)
G) C) and D)

Question 9

The four Ps are just as relevant to the marketing of services as they are to the marketing of goods.

Accepted Answer

A) True 
 B)False

Question 10

The proper order of the Product Life Cycle stages is:

Accepted Answer

A)   Introduction, growth, maturity, decline
B)   Growth, introduction, maturity, decline
C)   Introduction, maturity, growth, decline
D)   None of the aboveE) None of the above
F) B) and D)

Question 11

The Product Life Cycle stage that includes a product's entry into the marketplace is the:

Accepted Answer

A)   Maturity stage
B)   Growth stage
C)   Introductory stage
D)   Decline stageE) None of the above
F) C) and D)

Question 12

Which of the following best defines the hospitality product/service mix?

Accepted Answer

A)   All of the elements used by the firm to increase the tangibility of the product or service mix in the perception of the target market at the right place and time
B)   The combination of prices used by the firm to represent the value of the offering
C)   The combination of products and services, whether free or for sale, that are factually offered to satisfy the needs of the target market
D)   All channels available between the firm and the target market that increase the probability of getting the customer to the product
E)   All communications between the firm and the target market that increase the tangibility of the product or serviceF) All of the above
G) A) and E)

Exam 3: The Marketing Mix and the Productservice Mix

The Product Life Cycle stage that includes a product's entry into the marketplace is the:

Correct Answer
verified

Which of the following best defines the pricing mix?

Correct Answer
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Product life cycles do not always follow the________ .

Correct Answer
verified

TQM stands for:

Correct Answer
verified

Customized products are based on the premise of designing the product to fit specific needs of a particular target market or even one individual's needs.

Correct Answer
verified

The presentation mix is all of the elements used by the hospitality firm to increase the tangibility of the product or service mix in the perception of the target market at the right place and time.

Correct Answer
verified

Which of the following best defines the hospitality product/service mix?

Correct Answer
verified

The four Ps of marketing are product, price, place and production.

Correct Answer
verified

The four Ps are just as relevant to the marketing of services as they are to the marketing of goods.

Correct Answer
verified

Life cycles of products can vary between:

Correct Answer
verified

Product offerings can be presented as:

Correct Answer
verified

The proper order of the Product Life Cycle stages is:

Correct Answer
verified

Exam 3: The Marketing Mix and the Productservice Mix

The Product Life Cycle stage that includes a product's entry into the marketplace is the:

Correct AnswerverifiedShow Answer

Which of the following best defines the pricing mix?

Correct AnswerverifiedShow Answer

Product life cycles do not always follow the________ .

Correct AnswerverifiedShow Answer

TQM stands for:

Correct AnswerverifiedShow Answer

Customized products are based on the premise of designing the product to fit specific needs of a particular target market or even one individual's needs.

Correct AnswerverifiedShow Answer

The presentation mix is all of the elements used by the hospitality firm to increase the tangibility of the product or service mix in the perception of the target market at the right place and time.

Correct AnswerverifiedShow Answer

Which of the following best defines the hospitality product/service mix?

Correct AnswerverifiedShow Answer

The four Ps of marketing are product, price, place and production.

Correct AnswerverifiedShow Answer

The four Ps are just as relevant to the marketing of services as they are to the marketing of goods.

Correct AnswerverifiedShow Answer

Life cycles of products can vary between:

Correct AnswerverifiedShow Answer

Product offerings can be presented as:

Correct AnswerverifiedShow Answer

The proper order of the Product Life Cycle stages is:

Correct AnswerverifiedShow Answer

Correct Answer
verified

Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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