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A transactional relationship is more likely than other selling relationships to be:


A) hostile,because the sellers could refuse to provide price quotes to the buyer
B) hostile,because the buyer could force the sellers to compete against each other on price
C) cooperative,because the sellers can agree on a standard price to charge the buyer
D) cooperative,because the buyer can state a price it will pay and reduce competition among sellers
E) cooperative,because the buyer can take turns purchasing from buyers

F) A) and E)
G) B) and C)

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Which of the following would be a step in a new buy situation that would NOT take place in a straight re-buy?


A) paying an invoice for product delivered
B) figuring out the specifications of the product
C) setting the amount of product needed
D) reexamining the performance of the product
E) evaluating proposals from various suppliers

F) B) and E)
G) B) and C)

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Who decides which customers should receive excess time and resources from a company as part of the sales and relationship process?


A) the salesperson
B) the customer
C) management
D) the industry oversight organization
E) the competition

F) A) and E)
G) C) and D)

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What role can an account manager play on an extended selling team?


A) coordinator of different members of the team
B) technical expert
C) decisionmaker for the purchase process
D) figurehead for the team
E) gatekeeper for the other departments

F) A) and C)
G) A) and E)

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A sales manager must build which of the following into any compensation plan for a selling team?


A) a bonus for landing a sale that a different team couldn't close
B) a penalty for not achieving a monthly quota
C) an incentive for the team to cooperate to make its goals
D) an allowance for the expenses required for so many people to communicate with one another
E) a fine for responding too slowly to customer requests

F) All of the above
G) None of the above

Correct Answer

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